Alibaba Group Holding Limited, through its subsidiaries, provides technology infrastructure and marketing reach to help merchants, brands, retailers, and other businesses to engage with their users and customers in the People's Republic of China and internationally. The company operates through seven segments: China Commerce, International Commerce, Local Consumer Services, Cainiao, Cloud, Digital Media and Entertainment, and Innovation Initiatives and Others. It operates Taobao and Tmall, which are digital retail platforms; Alimama, a proprietary monetization platform; 1688.com and Alibaba.com, which are online wholesale marketplaces; AliExpress, a retail marketplace; Lazada, Trendyol, and Daraz that are e-commerce platforms; Freshippo, a retail platform for groceries and fresh goods; and Tmall Global, an import e-commerce platform. The company also operates Cainiao Network logistic services platform; Ele.me, an on-demand delivery and local services platform; Koubei, a restaurant and local services guide platform; and Fliggy, an online travel platform. In addition, it offers pay-for-performance, in-feed, and display marketing services; and Taobao Ad Network and Exchange, a real-time online bidding marketing exchange. Further, the company provides elastic computing, storage, network, security, database, big data, and IoT services; and hardware, software license, software installation, and application development and maintenance services. Additionally, it operates Youku, an online video platform; Quark, a platform for information search, storage, and consumption; Alibaba Pictures and other content platforms that provide online videos, films, live events, news feeds, literature, music, and others; Amap, a mobile digital map, navigation, and real-time traffic information app; DingTalk, a business efficiency mobile app; and Tmall Genie smart speaker. The company was incorporated in 1999 and is based in Hangzhou, the People's Republic of China.

MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of lifestyle products and pop toy products in China, rest of Asia, the Americas, Europe, Indonesia, and internationally. The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances and perfumes, and stationeries and gifts under the MINISO brand; and blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, and other popular toys under the TOP TOY brand. It also engages in the brand licensing activity. The company also operates characters themed store in Vietnam. The company was founded in 2013 and is based in Guangzhou, China.

LexinFintech Holdings Ltd., together with its subsidiaries, provides online consumer finance services in the People's Republic of China. The company offers Fenqile.com, an online consumer finance platform that offers installment purchase and personal installment loans, as well as online direct sales of electronic, home appliance, and general merchandise products with installment payment terms; and Lehua Card for scenario-based lending. It also provides technology-driven platform services for financial institution customers and partners to increase revenues, manage financial risks, improve operating efficiency and service quality, enhance collections, and reduce overall costs; Maiya, a buy-now and pay-later service; and Juzi Licai, an online investment platform. In addition, the company offers technical support and consulting, software development, financing guarantee, and financial technology services. The company was formerly known as Staging Finance Holding Ltd. and changed its name to LexinFintech Holdings Ltd. in March 2017. LexinFintech Holdings Ltd. was founded in 2013 and is headquartered in Shenzhen, the People's Republic of China.

MOGU Inc., through its subsidiaries, operates an online fashion and lifestyle platform in the People's Republic of China. The company operates an online platform that offers a range of fashion apparel and other lifestyle products, including beauty products and accessories provided by third party merchants, as well as personal care, food, medical beauty products, health care products, grocery, and household supplies. It also provides online marketing, commission, financing, technology, and other related services to merchants and users; and technology services to brand owners. The company offers its products through mobile applications, including flagship Mogujie app and mini programs on Weixin; and websites comprising Mogu.com, Mogujie.com and Meilishuo.com. The company was formerly known as Meili Inc. and changed its name to MOGU Inc. in November 2018. MOGU Inc. was incorporated in 2011 and is headquartered in Hangzhou, the People's Republic of China.

Yunji Inc., together with its subsidiaries, operates a social e-commerce platform in the People's Republic of China. It offers a range of product categories, including beauty and personal care, healthcare products, household goods, apparel, shoes and bags, beverage, food and fresh produce, computer, electronics and home appliances, childcare products, and baby and maternity products. The company was founded in 2015 and is headquartered in Hangzhou, the People's Republic of China.

Jowell Global Ltd. engages in the online retail of cosmetics, health and nutritional supplements, and household products in China. It offers health and nutritional supplements and foods, such as immune system regulator, bone health, and beauty and beauty supplements products; cosmetics, including lipstick, foundation, cream, eyebrow pencil, makeup remover, lip enamel, eye shadow and liner, and mascara; skin care comprising eye cream and mask, sunscreen and skin cream, moisturizing water, lotion, hand cream, cleansing and face cream, essence, and facial mask; and body care that include body wash, shampoo, hair conditioner, hand sanitizer, essential oil, toothpaste, mouthwash, essential oil soap, and styling gel. The company also provides baby and children, such as lip balm, baby massage oil, moisture cream, shower gel, shampoo, hand sanitizer, baby toothpaste, diaper, and baby soap; washing items, including detergent, washing powder and tablet, washing liquid, kitchen cleaner, soap, and pipe dredger; fragrances comprising traditional herbal lotion, perfume for men and women, fragrant ball, and air purifying box; food that include fruits, vegetables, snacks, roasted sunflower seeds and nuts, biscuits and pastries, health foods, beverages, wines, prepared products, kitchen seasoning, and dry grain and oil. In addition, it offers electronics, such as large electronic, home appliances, kitchen, and cosmetic electronic appliances; apparel, including men and women clothes, shoes, bags, suitcases, and accessories; and household products comprising home textile and decoration, maternal and infant products, kitchenware, and daily life necessities. Further, the company sells its products through retail stores under the Love Home Store, LHH Store, and Juhao Best Choice Store names. It operates through online marketplace that enables third-party sellers to sell their products to company consumers. The company was founded in 2012 and is based in Shanghai, China.

Secoo Holding Limited, through its subsidiaries, operates an integrated online and offline shopping platform in the People's Republic of China, Hong Kong, and internationally. It provides upscale brand products and services, including handbags, watches, clothing, footwear, jewelry and accessories, cosmetics and skincare, home accessories, sportswear, home goods, fine food and beverage products, arts, 3C electronic devices, and Chinese original products, as well as lifestyle services through its website, mobile applications, and offline experience centers. The company also offers its website as a marketplace to third party merchants to facilitate their sales of upscale products and services. Secoo Holding Limited was incorporated in 2011 and is headquartered in Beijing, China.

Boqii Holding Limited operates as a pet-focused online retail business in the People's Republic of China. The company offers food, treats, shampoos, cages, toys, apparel, OTC veterinary drugs, and other pet products to pet parents, and small and medium pet businesses through e-commerce platforms and offline distribution network. It also provides cat litter, liners, bath products, dog food, cat food, canned food, pet clothes, and pet toys under the Yiqin brand name; value-for-money pet food under Youbeizi; freeze-dry cat and dog food under the Mocare brand; and pet snacks and supplies, pet pharmaceuticals, and medical care products under the D-cat brand name. In addition, the company operates Boqii Mall, an online sales platform; and Boqii Community, an interactive content platform. It also provides pet products to offline pet stores and hospitals; and online marketing and information services. The company was founded in 2008 and is headquartered in Shanghai, the People's Republic of China.