HOG
Consumer Discretionary

Harley-Davidson, Inc.

HOG
Since

Headquarters:

WI, United States

Exchange:

NYSE

Industry:

Recreational Vehicles

Number of Employees:

6.40K

Current Fiscal Year:

2024

Market Cap:

2.85B

Price per Share:

$22.42

Quarterly Dividend per Share:

$0.17
Year-to-date Performance:
-23.8192%
Dividend Yield:
3.26%
Price-to-book Ratio:
0.83
Trailing P/E Ratio:
4.77

Price History

Latest Prices

DateOpenHighLowClose
2025-04-3022.6322.6321.8322.42
2025-04-2923.2523.4122.9623.16
2025-04-2823.523.912423.16523.45
2025-04-2523.5923.69523.33523.5
2025-04-2423.1323.6922.7623.69

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Financial Performance

2024 Revenue:5.55B

Detailed view of quarterly revenue

2024 Net Income:598.06M

Detailed view of quarterly net income

2024 Free Cash Flow:769.85M

Overview of free cash flow for the quarter

Annual Revenue Comparison

Compares total annual revenues

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